Data published in the Guardian newspaper stated that in October 2016, a key milestone in mobile web browsing was achieved.
The newspaper reported that worldwide mobile browsing of websites overtook desktop traffic for the first time, with global mobile and tablet browsing accounting for 51.3% of traffic compared with 48.7% for desktops.
Although in the UK, desktop browsing still has a small lead with 55.6% of traffic, the signs are that it will fast be overtaken in line with the global trend. In fact, the research conducted by the Guardian suggests that at weekends, for example, as much as 70% of viewing may take place on mobiles and tablets.
What is a responsive website?
Put simply, responsive web design automatically adapts a website’s layout based on the screen size of the device. As well as adjusting to different desktop screen resolutions, a responsive website will also be optimised to work well across smartphones, tablets and even smart TVs. If your current website isn’t responsive to the device it is being viewed on, get in touch.